Food Shelter is a full-service public relations, consulting and marketing firm specializing in restaurant, hospitality, real estate and lifestyle brand building
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Jeffrey Beers International

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Background

Established in 1986, Jeffrey Beers International is a leading architecture and design firm. Its portfolio includes commercial properties, corporate interiors, hotel spaces, restaurants, nightclubs and retail stores, as well as a number of single-family homes and residential interior spaces.

Challenge

Jeffrey Beers had a strong foundation and solid reputation among his peers as a stellar designer. However, he craved to raise the brand awareness of himself as well as the company to another level in order to further reinforce his recognition among the hospitality industry and beyond.

Solution

Food Shelter executed a strategic media plan by feeding the hospitality and restaurant design community and the individuals who cover them the ideas to help their columns grow. Through individual reporter meetings, tailored pitches and tenacious follow up efforts, Beers was featured in numerous publications and outlets including Interior Design, Hospitality Design, Metropolis and The New York Times to name a few.


 
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